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Bingham Plumbing & Gas – April 2021 Monthly Report

by | May 10, 2021 | Bingham Plumbing & Gas | 0 comments

Manager

There has been a variety of results in the SEO campaign this month of April. To start off, there was an unexpected decrease in overall website traffic amounting to 45.1%. This was a sudden turn-around in traffic considering the positive trend in site visits from the previous months. Similar to last March, the trend in these site visits show heavy fluctuations. We can opt to focus on consistent SEO performance in order to stabilise and eventually increase traffic for the coming months. An area of concern for the April campaign is the dip in organic traffic, from 40 to 24 organic users for the month. This is an indication that there is a need for a more assertive SEO campaign strategy. On the other hand, we have actually seen some notable improvements in the SEO rankings through the last 4 weeks. There was a boost in the average SEO ranking, caused by the increase in the keywords ranking both in the top 3 and top 4 to 10 positions of Google search results. The below focus keywords also performed just as positively, as they continue to secure strong rankings on the first three pages of Google. We aim to address the site traffic concern for the coming month of May by boosting focus keywords with high search volume in the following months.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘plumber gosnells’ ranking in 10th position (first page)
  • Keyword ‘plumber south perth’ ranking in 22nd position (third page)
  • Keyword ‘bathroom renovations gosnells’ ranking in 11th position (second page)
  • In April, on-page optimisations were completed with a focus on the keyword ‘plumber South Perth’ will some small ranking movements expected in the coming weeks as a result
  • On-page optimisations will continue through the month of May to see a boost for the keyword ‘plumber belmont’ currently ranking in the 35th position. Once ranked on the first page of results, we do expect to see an increase in website traffic due to the number of searches this keyword generates on a monthly basis.’