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Bingham Plumbing & Gas – January 2021 Monthly Report

by | Feb 5, 2021 | Bingham Plumbing & Gas | 0 comments

Manager

The results produced for the month of January have been generally positive for the campaign despite a few dips in the tracked data. Although the overall website traffic has gone down by 11.1%, the decline is not attributed to the SEO campaign since the number of users coming from the organic channel has gone up for the month! This is a positive display of the SEO presence despite the lag in website performance. There has been a slight dip as well in the keyword rankings but we were able to gain another keyword in the top 3 positions of organic search results. the targeted keywords have been performing strongly. One of the biggest wins for the month was seeing keyword “bathroom renovations gosnells” move up from the 31st positions to the 16th. We are excited to boost the remaining keywords for the campaign using on-page optimisations for the month of February.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘plumber gosnells’ ranking in 17th position (second page)
  • Keyword ‘plumber south perth’ ranking in 27th position (third page)
  • Keyword ‘bathroom renovations gosnells’ ranking in 16th position (second page)
  • On-page optimisations will be completed through February to see a boost in the ranking for the ‘bathroom renovations gosnells’ keyword