Manager Analysis
In July, the SEO campaign demonstrated significant progress with 12 keywords ranking within the top 3 results on the first page of search engines. Additionally, 26 keywords secured positions within the top 4-10 results, solidifying the website’s visibility and relevance. Notably, the keyword ‘blocked drains Maylands’ successfully claimed the coveted 1st position on the first page, followed closely by ‘blocked drains South Perth’ at 2nd position, while ‘blocked drains Kewdale’ and ‘blocked drains Melville’ both secured 3rd positions. The keyword ‘blocked drains Leeming’ managed to secure a respectable 4th position, and ‘blocked drains Canning Vale’ held a strong 6th position on the first page.
During this period, the focus of the SEO campaign was to create new pages aimed at targeting service keywords like ‘burst pipes’ and ‘hot water installation.’ The objective was to enhance authority and relevance for these targeted keywords. Looking ahead to August, the SEO campaign’s primary emphasis will shift towards off-page optimisation strategies. The plan entails leveraging social foundations and implementing strategies to build more organic backlinks, consequently enhancing the website’s reputation and overall online presence. By adopting these strategies, the campaign aims to further elevate the website’s search engine rankings and drive increased organic traffic to the site.
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