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The month of September has produced a number of wins for the SEO campaign. Although there has been a 9.5% decrease in overall website traffic, we do not attribute this decline to the campaign because the organic (SEO) channel was actually able to bring in the same amount of organic traffic from August. The upward trend in site visits towards the end of the month can be interpreted as a positive starting point and trend for traffic this October. In keyword rankings, we are pleased to see an increase in the number of keywords ranking within the top 3 positions of Google search results. In fact, one of the targeted keywords for the campaign this month was able to secure its position on the first page of Google! There has also been some upward movement for the rest of the targeted keywords which we are very excited about. We aim to pursue on-page optimisations for high-traffic keywords this coming month of October to boost organic traffic.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘plumber gosnells’ ranking in 13th position (second page)
  • Keyword ‘plumber south perth’ ranking in 25th position (third page)
  • Keyword ‘bathroom renovations gosnells’ ranking in 10th position (first page), up from 12th position (second page) in the previous month
  • Keyword ‘plumber Belmont’ ranking in 25th position (third page)
  • For the month of October, we plan to focus our on-page optimisation on the keyword ‘plumber canning vale’ as it has a significant number of average monthly searches and to push its ranking closer to the first page of Google results.