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Bingham Plumbing & Gas – July 2021 Monthly Report

Aug 6, 2021

Manager

The month of July has produced fruitful results that are consistent with the focus we are exerting on certain keywords of the campaign. However, there has been a minimal dip in campaign traffic. More specifically, the number of organic users tracked has gone down this month. Nevertheless, we recognise a number of wins that constitute a successful campaign this month of July. To start, there has been an increase in the number of keywords ranking in both the top 3 and top 4 to 10 positions of Google search results. This then drove up our average SEO ranking. At the same time, there are certain targeted keywords that have gone leaps and bounds from their previous positions. In particular, keyword ‘plumber Belmont’ is now in 25th position from the 95th last month. Also, keyword ‘plumber willeton’ has also gone up to the 30th position from the 43rd. All in all, it has been a fantastic month for the SEO campaign. We aim to drive more growth by asserting our on-page and off-page strategy this coming month of August.

SEO Analysis

  • 6 keywords ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘plumber gosnells’ ranking in 13th position (second page)
  • Keyword ‘plumber south perth’ ranking in 28th position (third page)
  • Keyword ‘bathroom renovations gosnells’ ranking in 11th position (second page)
  • Keyword ‘plumber Belmont’ now ranking in 25th position (third page), up from 95th position (tenth page) in the previous month.
  • In July, on-page optimisations were completed with a focus on the keyword ‘plumber willetton’ which is now ranking in 30th position (third page), up from 43rd position (fifth page) the previous month.
  • Also in July, an off page link or an editorial spot has been secured and can be viewed here: https://www.residencestyle.com/why-do-you-need-a-professional-plumber/.
  • For the month of August, we plan to adopt more aggressive on-page and off-page strategies to see a boost in the rankings for more keywords.

    • Bingham Plumbing & Gas – June 2021 Monthly Report

    Jul 7, 2021

    Manager

    The month of June has produced a slower set of results for the SEO campaign than the previous month with a few wins in site traffic. There has been a very minimal dip in overall website traffic worth 1.5%, which can be disregarded for the SEO campaign as we have noted the number of organic users has actually gone up! This is a pleasing result for the campaign as it indicates a thriving SEO presence online. However, the keyword rankings for the month saw some slower results. The overall SEO ranking has gone down due to multiple keywords dropping down from the top 3 and top 4 to 10 positions of Google search results. The targeted keywords also dropped from their previous rankings. To address this, we will be asserting both an on-page and off-page strategy to boost the campaign focus keywords in the coming month of July.

    SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘plumber gosnells’ ranking in 13th position (second page)
  • Keyword ‘plumber south perth’ ranking in 24th position (third page)
  • Keyword ‘bathroom renovations gosnells’ ranking in 14th position (second page)
  • Keyword ‘plumber Belmont’ ranking in 95th position (tenth page)
  • For the month of July, we plan to adopt more aggressive on-page and off-page strategies to see a boost in the rankings for ‘plumber willetton’ from its current 43rd position ranking.