Select Page

Bingham Plumbing & Gas – April 2021 Monthly Report

May 10, 2021

Manager

There has been a variety of results in the SEO campaign this month of April. To start off, there was an unexpected decrease in overall website traffic amounting to 45.1%. This was a sudden turn-around in traffic considering the positive trend in site visits from the previous months. Similar to last March, the trend in these site visits show heavy fluctuations. We can opt to focus on consistent SEO performance in order to stabilise and eventually increase traffic for the coming months. An area of concern for the April campaign is the dip in organic traffic, from 40 to 24 organic users for the month. This is an indication that there is a need for a more assertive SEO campaign strategy. On the other hand, we have actually seen some notable improvements in the SEO rankings through the last 4 weeks. There was a boost in the average SEO ranking, caused by the increase in the keywords ranking both in the top 3 and top 4 to 10 positions of Google search results. The below focus keywords also performed just as positively, as they continue to secure strong rankings on the first three pages of Google. We aim to address the site traffic concern for the coming month of May by boosting focus keywords with high search volume in the following months.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘plumber gosnells’ ranking in 10th position (first page)
  • Keyword ‘plumber south perth’ ranking in 22nd position (third page)
  • Keyword ‘bathroom renovations gosnells’ ranking in 11th position (second page)
  • In April, on-page optimisations were completed with a focus on the keyword ‘plumber South Perth’ will some small ranking movements expected in the coming weeks as a result
  • On-page optimisations will continue through the month of May to see a boost for the keyword ‘plumber belmont’ currently ranking in the 35th position. Once ranked on the first page of results, we do expect to see an increase in website traffic due to the number of searches this keyword generates on a monthly basis.’

    • Bingham Plumbing & Gas – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    The results produced for the month of March are highly positive for the SEO campaign, indicating notable success in last month’s campaign strategy. For one, there has been another increase in the overall website traffic this March by an even bigger percentage (30.3%). The trend in these site visits were fluctuating throughout the month, so we infer that by stabilising the site performance the number of website visitors will continue to increase. We also note an increase in the number of users coming in from the organic (SEO) channel, although it is yet to bring in the majority of the overall traffic. In other news, it has been exciting to see the average SEO ranking recover from February’s dip in keyword rankings. This includes massive improvements in the targeted keywords’ performance, particularly with keyword ‘bathroom renovations gosnells’ moving up from the third page of Google to the first. We aim to further boost the focus keywords using on-page optimisations this coming month of April.

    SEO Analysis

  • 7 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘plumber gosnells’ ranking in 11th position (second page)
  • Keyword ‘plumber south perth’ ranking in 22nd position (third page)
  • Keyword ‘bathroom renovations gosnells’ ranking in 10th position (first page)
  • In March, on-page optimisations were completed with a focus on the keyword ‘bathroom renovations gosnells’ and as a result we have seen a huge leap in its ranking from 21st position (third page) to 10th position (first page)!
  • On-page optimisations will continue through April to see further boost in keyword rankings, in particular for the term ‘plumber south perth’