Bingham Plumbing & Gas – October 2020 Monthly Report
Manager
The SEO for the month of October has seen some noteworthy wins as well as a few areas we can work on. There has been an increase in the number of users visiting the website, from 83 users in September to a positive jump of 16.9% in October, with 97 users visiting the website for an average of 1 minute and 23 seconds per visit. Of the 97 website users, 42 of them are from organic search results with 41 out of 42 of those users tagged as new users to the site. It is worth noting that there has been an increase in the number of keywords ranking in the top 3 positions on the first page, with 6 keywords joining the top 3 positions in search results compared to September’s 4. A slight dip from the previous month can be seen in the number of keywords appearing in the top 4-10 rankings, with 16 keywords appearing in the mentioned positions compared to the previous month’s 17. The ranking of keyword ‘plumber gosnells’ is retained at 20th position while keyword ‘plumber south perth’ has seen a positive move upward to 28th position from the previous month’s 29th. While a slight dip to 32nd position can be seen for keyword ‘bathroom renovations gosnells’ from the previous month’s 28th, we’re optimistic that we can shift the South Perth rankings closer to the first page of search results with an on-page optimisation strategy that will be used through November.
SEO Analysis
Bingham Plumbing & Gas – August 2020 Monthly Report
Manager
The month of August has produced a range of results for the SEO campaign. It is unfortunate to see that we were unable to continue our trend of increase in website traffic this month, as we have seen a drop in the number of site users worth 41.3%, therefore also affecting our organic channel which brought in 26 users. However, we are expecting to see these numbers turn around in the coming months since there has been a considerable upward trend in traffic throughout the end of August which shows potential for September. The fluctuations on the trend of our keyword rankings are gradually stabilising. We have had a slight increase in the number of keywords ranking in the top 3 positions and a bigger decrease in keywords ranking in the top 4 to 10 positions of Google. For our targeted keywords, we note minimal negative movement which has been fantastic to see. Our goal for the month of September is to secure our targeted keywords on the first page of Google search results. We will concentrate on an off-page strategy for the coming campaign.