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November has seen mixed results in terms of website and SEO performance. Overall user traffic has declined slightly by 11.9%, while the trend over the month fluctuated, with peaks followed by brief drop-offs. Still, the month ended on a very strong note, and we are optimistic about carrying that momentum into December. An overwhelming majority of users continue to come from organic (SEO) searches, which means SEO performance remains strong overall. The average rank of the website has increased, and we have 46 keywords total ranking in the top 3 spots of search results which has been very pleasing to maintain. A further 11 keywords rank within the top 4 to 10. We will be using an off-page approach to boost keyword rankings, particularly for ‘steel fabrication Brisbane’, which we hope to return to the first page of search results in the coming month.

SEO Analysis

  • 46 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘steel supplies Brisbane’ ranking in 4th position (first page)
  • Keyword ‘steel fabrication Brisbane’ ranking in 12th position (second page)
  • Keyword ‘steel Brisbane’ ranking in 10th position (first page)
  • Off-page strategy will be used through December to see the ranking for the keyword ‘steel fabrication Brisbane’ bounce back to the first page of Google’s results