Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

November has seen mixed results in terms of website and SEO performance. Overall user traffic has declined slightly by 11.9%, while the trend over the month fluctuated, with peaks followed by brief drop-offs. Still, the month ended on a very strong note, and we are optimistic about carrying that momentum into December. An overwhelming majority of users continue to come from organic (SEO) searches, which means SEO performance remains strong overall. The average rank of the website has increased, and we have 46 keywords total ranking in the top 3 spots of search results which has been very pleasing to maintain. A further 11 keywords rank within the top 4 to 10. We will be using an off-page approach to boost keyword rankings, particularly for ‘steel fabrication Brisbane’, which we hope to return to the first page of search results in the coming month.

SEO Analysis