Bluey’s Cleaning Solutions – August Monthly Report
Manager
August has shown a steady month of results overall. While we have seen a drop in the overall website traffic, it looks like this might be due to a dip that occurred during the first 2 weeks of the month, it is a great sign that the traffic pick right back up through for the second half of the month. It is extremely positive to see the average session duration and page load speed improve for the site as well. As the Google Ads campaign is not currently running, we will only report on the SEO results below. The rankings have continued to see some improvements especially for the Sydney terms, however when we are able to start expanding the campaign, this is when we will start to see some move movements in the overall rankings for the website.
SEO Analysis
The month of August has provided some positive results for the existing SEO campaign. We have seen the term ‘crime scene cleaners sydney’ increase by 15 positions to now be in the 8th position on the first page of Google’s results. When we are able to kick of the expansion of the SEO campaign to the more generalised cleaning search terms, we would expect to see some large fluctuations off the bat. For the moment, our work is focused on maintaining and improving the current rankings for the forensic and crime scene type keywords.
Bluey’s Cleaning Solutions – July Monthly Report
Manager
July has shown a positive month of numbers overall. We have seen a slight dip in the website traffic. We have also seen a major increase in the average session duration which is a great indication that users are finding the content on the website relevant to what they are searching for. Our existing SEO rankings are continuing to make steady progress. We will continue to focus on these terms until the new content for the website is finalised before expanding the existing campaign.
SEO Analysis
The month of July has seen some steady results for the existing SEO rankings. Once content has been finalised on the site, 5Tales will begin to expand on the existing SEO campaign to some of the more generalised cleaning terms. However, looking at the existing terms, we have been able to see a 2 position increase over the last month for the term ‘trauma cleaners gold coast’ which is now sitting in the 1st position on Google.