Manager

For the month of June the results have been steady. While we have seen a dip in the website traffic it looks like the majority of this dip might have come from the Google AdWords ads not running for the majority of the month. Focusing on SEO for now, we do expect the website traffic to pick back up over the next month or so. We did see a positive number of conversions for the month with 12 conversions occurring before the 12th of June when the campaign ads then stopped running due to payment issues. Moving forward, with our focus on SEO for now, we will continue to monitor the existing rankings and look to expand on the existing campaign as well.

SEO Analysis

The SEO rankings have shown some great results throughout June. We have seen the terms ‘crime scene cleaners gold coast’ and ‘forensic cleaning brisbane’ move into the top 5 positions on the first page of Google which is great. Moving forward, we will be having discussions on how we can expand on the campaign and target more of the generalised cleaning terms as well.

Manager

May has produced a positive month of numbers across the board. We have seen a massive 36% increase in website traffic which is great! The rankings have continue to progress and defend themselves over the last 30 days and we will be continuing with the same off page approach to ensure this continues over the coming month. In terms of the AdWords campaign, while it has been a slower month, it has been very positive to see the increase in impressions and clicks throughout the month. We will not be focusing on improving the CTR in order to see more conversions occurring in the coming month.

SEO Analysis

The month of May has seen some steady results continue. We have been able to defend the majority of our achieved rankings, however the terms ‘trauma cleaners brisbane’ and ‘crime scene cleaners sydney’ have slipped slightly over the last month. However, we have also seen the terms ‘forensic cleaning sydney’, ‘crime scene cleaners brisbane’ and ‘trauma cleaners sydney’ make some 1 or 2 position improvements which has been positive. We will continue with our off page strategy in order to defend more of these rankings’ positions over the coming month.

AdWords Analysis

May has been a great month for the Google Ads campaign. We managed to get a 6.8% CTR, 9 total conversions with 9.8% Conversion rate. These numbers might be lower compared to last month but definitely not negative numbers to see. Despite the increase in the traffic to the landing page we only got 9 conversions out of it which has led to a slower month. The plan for June is to increase our CTR further which can lead to more conversions, we will do this by optimizing performing keywords and elimintating non performing ones.