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Box Hill Speech Pathology Clinic – May 2021 Monthly Report

Jun 9, 2021

Manager

The month of May sees strong results for our keyword rankings as well as areas for potential in site traffic. We’re pleased to report that our keywords ‘speech therapy Melbourne’ and ‘child speech pathologist Melbourne’ have yet again secured the top #1 spot of first page results, with the ranking of keyword ‘child speech pathologist Melbourne’ going strong at 1st position of Google Maps as well. It’s exciting to see a general upward trend in rankings of most of our targeted keywords, with slight dips only in the ranking of one keyword and in the number of keywords ranking in the top 4-10 positions. On site traffic, overall visits have gone down by 27.1% to 1,387 users, but we’re thrilled to see that organic traffic has actually grown this month to 654 users from last month’s 599 users. Each site visit has resulted in a whopping 53.6% increase in average time spent on the site, which is something we can look forward to in the coming weeks. We will continue to strengthen our campaign with an on-page strategy throughout June to see the keyword ‘speech pathology Surrey Hills’ peak in the rankings.

SEO Analysis

  • 81 keywords ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘speech pathology Melbourne’ ranking in 7th position (first page)
  • Keyword ‘speech therapy Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position in Google Maps results
  • Keyword ‘online speech therapy’ ranking in 11th position (second page)
  • Keyword ‘speech pathology Box Hill’ ranking in 3rd position (first page)
  • Keyword ‘speech pathology Burwood’ ranking in 4th position (first page)
  • Keyword ‘speech pathology Surrey Hills’ ranking in 7th position (first page)
  • Keyword ‘speech pathology Camberwell’ ranking in 4th position (first page)
  • In May, keyword rank positions were generally maintained.
  • Through the month of June, we will utilise an on-page strategy to see the keyword ‘speech pathology Surrey Hills’ make its way closer to the top 3 results.

    • Box Hill Speech Pathology Clinic – April 2021 Monthly Report

    May 10, 2021

    Manager

    The results produced for the month of April present a generally positive SEO campaign with a few areas of improvement. First off, there has been another significant increase in overall website traffic worth 41.9%, however this was not attributed to the organic channel. There has been a massive peak in site visits during the middle of the month but it quickly went down as suddenly as it went up. In keyword rankings, there has been a slight decline in the average SEO rankings caused by keywords moving downwards from the top 3 to the top 4 to 10 positions (still on the first page of results). Nevertheless, we were still able to record a strong and steady movement of targeted keywords in the campaign. In order to gain more authority especially for local targeted areas and the national ‘online speech therapy’ keyword, we will be focusing on an off-page strategy in the coming month of May.

    SEO Analysis

  • 71 keywords ranking in top 3 (first page) results
  • 45 keywords ranking in top 4-10 (first page) results
  • Keyword ‘speech pathology Melbourne’ ranking in 10th position (first page)
  • Keyword ‘speech therapy Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position in Google Maps results
  • Keyword ‘online speech therapy’ ranking in 13th position (second page)
  • Keyword ‘speech pathology Box Hill’ ranking in 3rd position (first page)
  • Keyword ‘speech pathology Burwood’ ranking in 5th position (first page)
  • Keyword ‘speech pathology Surrey Hills’ ranking in 6th position (first page)
  • Keyword ‘speech pathology Camberwell’ ranking in 6th position (first page)
  • In April, keyword rank positions were generally maintained and we have been able to obtain another editorial link to help gain more authority for local targeted areas. This link can be viewed here: https://www.healthhelpzone.com/health_guide/why-should-you-pursue-a-career-in-speech-pathology-57090082.shtml
  • Through the month of May, we will expand our off-page strategy to see the national keyword ‘online speech therapy’ (currently sitting on the brink of the first page), make it’s way closer to the first page of results.