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Box Hill Speech Pathology Clinic – April 2021 Monthly Report

by | May 10, 2021 | Box Hill Speech Pathology Clinic | 0 comments

Manager

The results produced for the month of April present a generally positive SEO campaign with a few areas of improvement. First off, there has been another significant increase in overall website traffic worth 41.9%, however this was not attributed to the organic channel. There has been a massive peak in site visits during the middle of the month but it quickly went down as suddenly as it went up. In keyword rankings, there has been a slight decline in the average SEO rankings caused by keywords moving downwards from the top 3 to the top 4 to 10 positions (still on the first page of results). Nevertheless, we were still able to record a strong and steady movement of targeted keywords in the campaign. In order to gain more authority especially for local targeted areas and the national ‘online speech therapy’ keyword, we will be focusing on an off-page strategy in the coming month of May.

SEO Analysis

  • 71 keywords ranking in top 3 (first page) results
  • 45 keywords ranking in top 4-10 (first page) results
  • Keyword ‘speech pathology Melbourne’ ranking in 10th position (first page)
  • Keyword ‘speech therapy Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 1st position in Google Maps results
  • Keyword ‘online speech therapy’ ranking in 13th position (second page)
  • Keyword ‘speech pathology Box Hill’ ranking in 3rd position (first page)
  • Keyword ‘speech pathology Burwood’ ranking in 5th position (first page)
  • Keyword ‘speech pathology Surrey Hills’ ranking in 6th position (first page)
  • Keyword ‘speech pathology Camberwell’ ranking in 6th position (first page)
  • In April, keyword rank positions were generally maintained and we have been able to obtain another editorial link to help gain more authority for local targeted areas. This link can be viewed here: https://www.healthhelpzone.com/health_guide/why-should-you-pursue-a-career-in-speech-pathology-57090082.shtml
  • Through the month of May, we will expand our off-page strategy to see the national keyword ‘online speech therapy’ (currently sitting on the brink of the first page), make it’s way closer to the first page of results.