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Box Hill Speech Pathology Clinic – January 2021 Monthly Report

by | Feb 5, 2021 | Box Hill Speech Pathology Clinic | 0 comments

Manager

The month of January yielded strong and stable results for the campaign which is evident in both website performance and keyword rankings. The overall website traffic has increased by 9.7% and the amount of users from the organic channel has significantly increased from 453 to 557 site users. We are pleased to note that the organic channel remains to be the primary source of site visitors for the month. Another win for January is the increase in the number of keywords ranking in the top 3 positions of Google search results. The targeted keywords mentioned below are secured in their previous rankings except for keyword ‘speech pathology Melbourne’ which has unfortunately seen a dip by two ranks. Although we can infer the stability of the SEO presence from these rankings, it can still be considered as an area for improvement. In line with this, we will be using an off page strategy to hopefully boost the targeted national keyword ‘online speech therapy’ for February.

SEO Analysis

  • 76 keywords ranking in top 3 (first page) results
  • 39 keywords ranking in top 4-10 (first page) results
  • Keyword ‘speech pathology Melbourne’ ranking in 11th position (second page)
  • Keyword ‘speech therapy Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘online speech therapy’ ranking in 29th position (third page)
  • Through February the off-page strategy will be used to see movements for the more stubborn and national keyword ‘online speech therapy’