Box Hill Speech Pathology Clinic – March 2021 Monthly Report
Manager
The month of March is brimming with massive wins for the SEO campaign! The results produced show exemplary growth from the previous month with only minimal dips when it comes to the below focus keywords’ performance. To start, we are very pleased to see another significant increase in the overall website traffic, with this month amounting to 23%. The trend in these site visits shows the potential of another successful month this April if website performance is stabilised. The organic (SEO) channel also had a notable win for March as the number of organic users jumped from 685 to 771 users! Furthermore, the average keyword rankings show positive results as the number of keywords ranking in the top 3 positions of Google’s search results continue to increase. The focus keywords exhibit a similar performance with many of the Melbourne keywords ranking in the top 1 position of organic search results. Although there have been a few dips in targeted keywords dropping down to the second page of Google, it has nonetheless been a highly successful month for the campaign. To continue to assert this competitiveness in the campaign, we will be utilising an off-page strategy throughout the month of April with a focus in particular on the Surrey Hills location.
SEO Analysis
Box Hill Speech Pathology Clinic – February 2021 Monthly Report
Manager
The results produced for the month of February are positive and show impressive progress from the previous month. First off, there has been a significant 41.5% increase in overall website traffic this month, majority of which was brought in by the organic (SEO) channel. This increase is reflected as well in the number of organic traffic from 557 to 685 organic users for February. There has been a slight decline in average SEO ranking but the drop in keywords found in the top 3 positions are well secured in the top 4 to 10 positions, which are still found on the first page of Google search results. A massive win for the month is securing all of the targeted keywords on the first page of Google, with keyword ‘speech therapy Melbourne’ leading in the top 1 position! We are also quite pleased with how targeted speech pathology keywords are performing wonderfully well this month as they make their way to the 3rd to 6th rankings. All in all, it has been a pleasing month for the campaign. We aim to pursue this level of growth and utilise an off-page strategy to solidify more rankings closer to the top 3 positions of Google.