Box Hill Speech Pathology Clinic – November 2020 Monthly Report
Manager
The SEO campaign for the month of November has seen some noteworthy wins and a few areas for improvement. There has been a 21.9% decrease in website user traffic this month from October’s 1,231 users to 961 users in November. Of the 961 users, 585 are from organic search results with 536 out of the 585 of those organic users tagged as new site visitors. It is exciting to see users spending more time on average this month visiting and engaging with the site, with the average session duration up by 19.7%. Keyword rankings are going strong for 3 out of 4 of our focus keywords. We’re pleased to report that our keyword rankings for ‘speech therapy Melbourne’, ‘child speech pathologist Melbourne’, and ‘speech pathology Melbourne’ are notably holding on to their 1st, 2nd, and 7th positions respectively on the first page of search results. We’ll be working on boosting the ranking of keyword ‘online speech therapy’, which dropped from last month’s 14th position to this month’s 29th position. While there was a dip in the number of keywords ranking in top 3 positions of search results from last month’s 78 keywords to this month’s 73 keywords, the SEO campaign has seen positive results in boosting the keyword rankings in the the top 4-10 positions from last month’s 38 keywords to this month’s 44 keywords. Using an off-page strategy through December, we plan to strengthen the campaign to build momentum for the keyword ‘online speech therapy’ and boost its ranking closer to the first page of Google’s results.
SEO Analysis
Box Hill Speech Pathology Clinic – October 2020 Monthly Report
Manager
We are pleased to see consistently impressive results in our SEO campaign for the month of October. Since the positive turn-around of our overall website traffic from last month, we have gained an additional 31.4% increase! Although the latter trend in site visit is not as optimistic as the latter part of September, we are still expecting strong results for the coming month brought in by our SEO strategy. We were also able to bounce back from the slight drops in keyword rankings from last month, with an additional five keywords ranking in the top 3 positions of Google search results. Our focus keywords have also been performing splendidly well as all of them maintained or moved up from their previous rankings. All in all, it has been a solid month for the SEO campaign! For the month of November, we are aiming to secure all of our focus keywords on the first page of Google using an off-page strategy.