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Box Hill Speech Pathology Clinic – August 2020 Monthly Report

Sep 7, 2020

Manager

The results for the month of August continues the trend of slow dips in website traffic due to the effects of Melbourne restrictions, with a few wins for our targeted keywords. We are continuing to focus on the SEO rankings to ensure the site is in a strong position once restrictions are lifted in the city. We have seen yet another decrease in the overall website traffic this month worth 32%. We plan to position our rankings to help stabilise the website traffic in the coming month once searches for a speech pathologist pick up once again. For keyword rankings, we’re pleased to see a slight growth in overall SEO keyword rankings as we were able to increase the number of keywords in the top 3 rankings while maintaining the keywords we have in the top 4 to 10 positions. On the other hand, the movements for our targeted keywords are more conflicting. We have seen the keyword ‘speech pathology Melbourne’ drop from the 1st position to the 7th position in the last week. Positively, keyword ‘speech therapy Melbourne’ has moved up from the 2nd position to the 1st position on Google. We plan to recover the decline in the Melbourne ranking in the coming month of September as well as pushing the ‘online speech therapy’ ranking upwards by using our link building strategy.

SEO Analysis

  • 80 keywords ranking in top 3 (first page) results
  • 40 keywords ranking in top 4-10 (first page) results
  • Keyword ‘speech pathology Melbourne’ ranking in 7th position (first page)
  • Keyword ‘speech therapy Melbourne’ ranking in 1st position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘online speech therapy’ ranking in 18th position (second page)
  • Off-page strategy will be used in September to see the rankings for the keyword ‘child speech pathologist Melbourne’ secure the top 1 position on the first page of results

    • Box Hill Speech Pathology Clinic – July 2020 Monthly Report

    Aug 7, 2020

    Manager

    The month of July has produced a slower month of results than anticipated. We note an 18.8% decline in overall website traffic, however we were able to maintain our strong organic performance by bringing in a large number of our users through SEO results (690 users). In terms of the SEO rankings themselves, we were able to recover the slight decline in keywords ranking in the top 3 positions last month. For our targeted keywords, we are pleased to report that the keyword ‘speech therapy Melbourne’ has maintained it’s #1 position, while ‘online speech therapy’ has dropped slightly from the previously held thanking. For the month of August, we will focus on the off page strategy to help boost the ‘online speech therapy’ keyword closer to the first page of results.

    SEO Analysis

  • 81 keywords ranking in top 3 (first page) results
  • 40 keywords ranking in top 4-10 (first page) results
  • Keyword ‘speech pathology Melbourne’ ranking in 1st position (first page)
  • Keyword ‘speech therapy Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘child speech pathologist Melbourne’ ranking in 2nd position (first page)
  • Keyword ‘online speech therapy’ ranking in 17th position (second page)
  • Off-page strategy will be used in August to see the rankings for the keyword ‘online speech therapy’ secure position on the first page of results