Boxing Gloves Online – July 2021
Manager
The results produced for the Facebook Ads and Google Ads campaign this July have been generally steady. To start, there was an increase in campaign traffic for Google Ads, however we do expect this to be considerably lower in the coming weeks until the Shopping campaigns are resumed. With that said, we aim to reactivate these campaigns in the coming month of August once the product feeds are functioning and displaying all updated Punch Equipment products correctly. For the Facebook Ads campaign, we secured a massive win: increasing the CTR by 32.2%! There are still dips in data due to having only the retargeting campaign running, which we aim to optimise to push for an increase in website traffic through August.
Google Ads Analysis
Facebook Ads Analysis
Boxing Gloves Online – June 2021
Manager
It has been a month of growth for the Google Ads campaign this June as we track multiple wins across the board! There has been another increase in overall website traffic, with this month amounting to a 10.6% improvement. The majority of this traffic was brought in by the CPC channel, indicating a continuously thriving Google Ads performance throughout the month. We note an increase in the number of clicks and impressions, although this caused a slight dip in CTR worth 5.3%. There was an issue in conversion tracking as previously noted, however that was resolved and we were able to track sales accurately towards the end of the month. We have been able to identify the target sales and revenue for the campaign over the next 12 month period, which we will strive to meet for the coming months by using different bid strategies and adjusting the ad spend to ensure it is being spent in a cost effective manner.