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Boxing Gloves Online – June 2021

by | Jul 7, 2021 | Boxing Gloves Online | 0 comments

Manager

It has been a month of growth for the Google Ads campaign this June as we track multiple wins across the board! There has been another increase in overall website traffic, with this month amounting to a 10.6% improvement. The majority of this traffic was brought in by the CPC channel, indicating a continuously thriving Google Ads performance throughout the month. We note an increase in the number of clicks and impressions, although this caused a slight dip in CTR worth 5.3%. There was an issue in conversion tracking as previously noted, however that was resolved and we were able to track sales accurately towards the end of the month. We have been able to identify the target sales and revenue for the campaign over the next 12 month period, which we will strive to meet for the coming months by using different bid strategies and adjusting the ad spend to ensure it is being spent in a cost effective manner.

Google Ads Analysis

  • 2,900 clicks
  • 0.9% CTR
  • 26 conversions
  • $39.42 cost/conv
  • May has produced a steady month of results for the Google Ads campaign that will move us closer to the 12 month goal.
  • We’ve seen an increase in overall traffic and also have a clear picture of what the target is in terms of sales/revenue for the coming year.
  • With that said, we have noted a lower number of sales coming from the Google Ads campaign compared to the previous month and did identify and resolve a conversion tracking issue which brought duplicate stats in the dashboard.
  • We have implemented conversion values to track sales and value of conversions more accurately. To ensure we are pushing closer to the monthly goal of July, we are working to rebuild the Google Ads campaigns to have more flexibility in using different bid strategies

    • Facebook Ads Analysis

  • 273 Clicks
  • 11.5k Impressions
  • 2.4% CTR
  • 3 Conversions
  • June has seen a steady month of results for the FB Ads campaign, however these campaigns have since been paused to ensure we can push for a higher number of conversions in the coming month.
  • The plan for the following month is to optimise the remarketing campaign to lower down the cost per conversion as much as possible, and instead shift our focus to the Google Ads campaigns as these show more potential to drive a significant increase in sales at this point in time.