Manager

In essence, it has been an exceptional month for the Google Ads campaign this May! We are particularly pleased with the rate of growth in almost each trackable data in the campaign. There has been a 27.2% increase in overall website traffic. We can attribute this to the massive increase in users brought in by the CPC channel, from 200 site visits last April to 1,507 site visits in May! For this reason, we have been able to record a fantastic amount of growth in clicks (785.9%), CTR, impressions, and conversions through the month. We aim to pursue this level of improvement further for the coming month of June by structuring the campaign to achieve more consistency in conversions as well as finding more suitable bidding strategies.

Facebook Ads Analysis

  • 774 reach
  • 9441 Impressions
  • 4 conversions
  • 166 Link clicks
  • May has seen a steady month of results for the FB Ads campaign.
  • We’ve seen 4 conversions and 166 link clicks after the optimisation/changes to the existing Catalog Sales campaign.
  • However, we have also noted the cost per result being at $51.22 which we would like to see drop down significantly in the coming month.
  • With that being said, the plan for June is to structure the campaign to drive more results/conversions which will then help lower down the cost per conversions. We also have a number of newly developed campaigns in the works that will be ready to go live in the coming week.

    Google Ads Analysis

  • 2,200 clicks
  • 1% CTR
  • 35 conversions
  • $25.87 cost/conv
  • May has produced an excellent month of results for the Google Ads campaign.
  • We’ve seen a massive increase in overall traffic and overall conversions which is very pleasing. We’ve also noted the cost/conv being at $25.87 which is a great number considering the average online purchase is more than likely higher. With that said, we will be working to achieve an even lower cost per conversion in the coming weeks.
  • The plan for June is to structure the campaign to achieve more consistency in conversions by using different bidding strategies. This will allow us to see a similar number of conversions achieved each week through the month. We would also look into the campaign budgets to check if relocating daily budgets would be necessary.