Manager Analysis

In September, the SEO campaign exhibited promising results for the client. A comprehensive analysis revealed that 147 keywords secured prime positions in the top 3 search results, while an additional 41 keywords maintained a strong presence within the first page, ranking between 4th and 10th positions.

Notably, keywords such as ‘blocked drains Quinns Rocks,’ ‘gas installation Mindarie,’ ‘blocked drains Tuart Hill,’ ‘hot water system Mindarie,’ and others consistently dominated the first page, with several securing the coveted 1st position.

The primary focus of the September campaign was off-page optimisation, with a strategic emphasis on Google Maps embeds. These embeds functioned as powerful outbound links, enhancing the website’s authority and trustworthiness.

Moving forward into October, the campaign will shift gears towards on-page optimisation. The target keyword for this phase is ‘Alkimos plumbing and gas’ for the Gas Installations and Service location page. Given its competitive landscape and substantial monthly search volume, the goal is to further bolster its rankings and aim for the top spot in Google search results.

SEO Analysis

• 147 keywords ranking in top 3 (first page) results
• 41 keywords ranking in top 4-10 (first page) results
• Keyword ‘blocked drains Quinns Rocks’ is ranking in the 1st position (first page).
• Keyword ‘gas installation Mindarie’ is ranking in the 1st position (first page).
• Keyword ‘blocked drains Tuart Hill’ is ranking in the 1st position (first page).
• Keyword ‘blocked drains Wanneroo’ is ranking in the 3rd position (first page).
• Keyword ‘hot water system Stirling’ is ranking in the 2nd position (first page).
• Keyword ‘hot water system Mindarie’ is ranking in the 1st position (first page).
• Keyword ‘blocked drains Osborne Park’ is ranking in the 4th position (first page).
• In September, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
• Through October, the SEO on-page optimisation will focus on the keyword ‘Alkimos plumbing and gas’ for Gas Installations and Service location page. The keyword has a high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

Manager Analysis

In August, the SEO campaign yielded promising results. The analysis revealed that 143 keywords secured top-tier rankings in the first three search results, while an additional 49 keywords made it to the first page within positions four to ten. Particularly noteworthy were the first-page rankings of keywords ‘gas installation Mindarie’ and ‘blocked drains Tuart Hill,’ both occupying the coveted 1st position. Additionally, ‘blocked drains Wanneroo’ and ‘blocked drains Quinns Rocks’ ranked 2nd, and ‘hot water system Stirling’ and ‘hot water system Mindarie’ secured the 3rd position.

The team dedicated significant effort to on-page optimisation, with a special focus on ‘plumber Alkimos.’ Anticipated improvements in its ranking are expected in the upcoming weeks. However, it’s important to note that Google implemented a core algorithm update during August, potentially impacting search rankings and organic traffic. Site metrics will be closely monitored, and necessary adjustments will be made to align with the update’s implications. Looking ahead to September, the SEO campaign will shift its focus to off-page optimisation, leveraging Google Maps map embeds to create high-quality outbound links. This strategic move aims to enhance the website’s overall authority and reliability, further boosting its search engine performance.

SEO Analysis