Manager Analysis

For the month of January, we progressed with the fundamental steps of the SEO Campaign. Throughout the month we completed a detailed review of the company, its competitors and its ideal target market within the focus suburbs. Currently, we are in the progress of auditing the backend of the website to ensure there is a clean foundation for the new SEO pages. In turn, all these SEO tactics will help improve the website’s keyword ranking in the long term. In Feburary, we will focus on on-page and off-page optimisation which is a vital tactic that aims to improve keyword rankings and customer acquisition on the website.

SEO Analysis

• In January, the fundamental first steps in the SEO campaign started. Some of the highlights of the work done are listed below.
• Detailed review of company, competitors, customers
• A complete audit of the homepage and individual web pages is ongoing
• All these measures build the proper foundation to effectively execute the SEO campaign
• Additionally, three new SEO content pages have been created for ‘Gas Installations And Service’, ‘Blocked Drains’, and ‘Burst Pipes’.
• Through February, more on-page and off-page strategies will be carried out for the vital keywords to boost their rankings, with the ultimate goal of bringing them closer to the first page of Google search results and improve customer actions on the site.