h2>AdWords Analysis

The month of August has shown some steady results. The campaign has generated 34 Clicks, 7.5% CTR, 2 Conversions and a 5.9% Conversion rate. August has been a slower month for the Google Ads campaign than the previous month, however, the beginning of September has already shown a drastic improvement in the number of conversions. With that being said, our plan for September is to make our optimisations to see an improved CTR and structure the campaign to see stable conversions on a weekly basis.

h2>AdWords Analysis

The Google Ads campaign has been positive for the month of July. We saw an increase in the number of Clicks (6.0%), CTR (94.1%) and Conversion (66.7%) which was great. This has been because of our optimisations including changing the keywords to exact match and pausing some of the non performing keywords. The plan for August is to work on lowering down the Cost per Conversion and fix the conversions tracking issue we seem to be experiencing.