Brisbane Forklift Hire And Maintenance – June Monthly Report
Manager
The month of June has produced continued positive results. We have seen the number of conversions remain the same which is positive. However, with some tracking issues, we are unable to present the results with perfect accuracy. Once we have regained access to Google Analytics, we will be able to a more accurate representation on the results throughout the month.
AdWords Analysis
June has been a positive month for the Google Ads campaign. We saw an increase in Clicks (38.9%), Impressions (77.2%) and break even in Conversions (3) and Conversion Rate (6%). We are having some issues tracking the overall conversions accurately because we lost access on the existing analytics account towards the very end of the month. However, once we fix regain access, the dashboard will reflect more accurate stats. The plan for July is to fix the conversion tracking issue & structure the campaign to drive an increase on CTR which will help the current campaign a lot.
Brisbane Forklift Hire And Maintenance – May Monthly Report
Manager
The month of May was a fantastic month of numbers from the AdWords campaign. While we have had an issue with our tracking results over the last month, we will be working on a solution for this for the coming month. However we can see from alternate tracking that we received 5 phone calls throughout the month of May. Our focus for the coming month is to improve the click through rate in order to see an increase on the number of conversions for your business.
AdWords Analysis
The performance of the Google Ads campaign was a success for May. We managed to increase the CTR (90.4%) compared to last month which was our target for May. Unfortunately we weren’t tracking the conversions accurately as the conversions don’t appear to show on the dashboard but according to our alternate tracking method (Phone call tracking) we did manage to get 5 conversions for May which is fantastic. The plan for June is to structure the campaign to drive an increase on CTR and create a better way of tracking our conversion so we can see them showing in the dashboard moving forward.