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Brookfield Produce and Pet Pavilion – July 2020 Monthly Report

by | Aug 7, 2020 | Brookies Rural Traders | 0 comments

Manager

The month of July has seen another set of outstanding results from the Google Ads campaign. While we have seen a dip in the overall website traffic and the number of conversions, this drop should be expected as the results will continue to vary month to month. As we continue to optimise the campaign, we are confident we can keep the total number of conversions above 30 each month which is a great benchmark for us to aim for. Through the coming month we will continue with the optimisations on the existing campaign to see an increase in the CTR and number of conversions. We will also be launching the new Bravecto campaign and working to get more traffic to the corresponding landing page, which in turn should create awareness and foot traffic in store.

Google Ads Analysis

  • 33 Conversions
  • 211 Clicks
  • 30.4% CTR
  • 15.63% Conversion rate
  • July yet again has produced a fantastic month of results for the Google Ads campaign. With 33 total conversions and a 30.4% click through rate, we’re very pleased to see these jaw dropping results! While the total number of conversions are lower than the previous month, we should expect to see slight fluctuations like this from month to month. The plan through August is to launch the new project campaign for Bravecto Plus and structure the current campaign to maintain if not increase the performance by rebuilding the campaign for better keyword management.