Manager
The month of June has produced a strong and generally positive set of data for the Google Ads campaign. There has been a small 4% increase in overall website traffic and this can be seen in the slight growth of the CPC channel as well. The number of clicks has increased by 8% due to the lower cost per click in the campaign for the month. However, we have also noted a lower number of conversions and conversion rate this June, from 46 last month, to 34 recorded conversions this month. We will aim to address this dip and drive more conversions this coming month of July by structuring the campaign and optimising the ad groups.
Google Ads Analysis
34 Conversions
757 Clicks
1.7% CTR
4.5% Conversion Rate
June has been a pleasing month for the Google Ads campaign as we have seen an increase in Clicks and Impressions due to the lower cost per click that the campaign received. We’ve also noted consistency in the conversions achieved each week and a $21.75 cost/conversion is a fantastic to see.
With that said, we have noted a small drop in the total number of conversions and conversion rate compared to the previous month.
For this reason, through July we plan to re-structure the campaign to achieve an increase in the total number of conversions. We will also rebuild the Geo and Radius campaigns which will enable us to have a cleaner view of the adgroups and ads and assist in better optimisation.
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