Manager
The month of April has produced another outstanding month of Google Ads results! We have seen a massive 131 total conversions through the month which is impressive. The website traffic has also increased by 59% in April, however we did see a dip occurring towards the end of the month. We will be keeping an eye on this through May to ensure we can drive more traffic to the site through the Google Ads campaign. While the conversion tracking issue has continued through April, we will continue manually counting conversions until this issue has been resolved.
Google Ads Analysis
May has produced another fantastic month of results for the Google Ads campaign. The campaign has generated 689 Clicks, a 20% CTR, 3.5k Impressions and 54 Total Conversions with a 7.83% Conversion rate.
The main highlight for the month included the high number of conversions continuing, as well as the cost per conversion remaining very low.
Our focus for the coming month will be on improving the conversion rate which is a little lower than where we would like to see it.
We will be restructuring the campaign to drive an increase in the conversion rate.
We are still facing an issue with conversions not appearing correctly in the marketing dashboard. We will be working to resolve this in the coming month also.
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