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Brookfield Produce and Pet Pavilion – May 2021 Monthly Report

by | Jun 9, 2021 | Brookies Rural Traders | 0 comments

Manager

We are pleased to see yet another successful month for the Google Ads campaign this April as we continue to track more growth throughout the past months. There has been another small decrease in overall website traffic, but we still continue to find more users being brought in by the CPC channel! This is an indication of the campaign’s strong performance despite website traffic dips. With different wins across the board, we are ecstatic about the increase in traffic, clicks, and conversions. The 72.3% increase in CTR as well as the jump from 33 to 46 conversions are testament to the success of the previous month’s campaign strategy. Moving forward, we aim to pursue this level of growth by striving to secure consistency in these conversions. We will be using different bidding strategies and methods for the coming month of June in order to achieve this.

Google Ads Analysis

  • 46 Conversions
  • 701 Clicks
  • 2.1% CTR
  • 6.6% Conversion Rate
  • May has been a successful month yet again for the Google Ads campaign as we’ve seen an increase in the total number of tracked conversions, the overall traffic, along with a higher conversion rate and a lower cost per click.
  • We’ve also noted a great performance from the Remarketing campaign, which continues to perform remarkably.
  • However, we have also noted a drop in the conversions during the middle of the month, although it’s not that concerning, it would definitely improve the campaign’s performance.
  • The plan for the month of June is to structure the campaign to achieve a more consistent conversion rate by using different bidding strategies and methods.