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Brookfield Produce and Pet Pavilion – June 2020 Monthly Report

Jul 7, 2020

Manager

The month of June has seen another impressive month of results from the Google Ads campaign. While the overall website traffic has seen a dip through June, is has actually been pleasing to the website traffic that came from cpc (Cost per Click – Google Ads), has increased from the previous month. From 206 cpc website visits in May to 222 in June, this is a very pleasing result. The Google Ads campaign itself has managed to increase the number of impressions on our ads through the month, however we have seen a slower month in regards to clicks on those ads. Through July we will be continuing to optimise for the higher intent keywords and we will also be focusing on driving an increase in the Click Through Rate (CTR) and Conversion Rate to ensure we can maintain or increase the number of conversions achieved each month.

Google Ads Analysis

  • June has produced another fantastic month of results for the Google Ads campaign! The campaign has generated 452 Clicks, a 26.23% CTR, 1.7k Impressions and 41 Total Conversions with a 9.07% Conversion Rate.
  • Compared to the previous month, our total number of conversions is lower, however, we have been able to achieve a significant increase in the conversion rate as well as a lower CPC.
  • We are still facing an issue with conversions not appearing correctly in the marketing dashboard, this is something we are continually working to resolve.
  • Our focus for the coming month will still be on increasing the conversion rate, as we still see quite a lot of potential in that area. We will also be restructuring the campaign to focus on the higher performing keywords and ads.

    • Brookfield Produce and Pet Pavilion – May 2020 Monthly Report

    Jun 5, 2020

    Manager

    The month of April has produced another outstanding month of Google Ads results! We have seen a massive 131 total conversions through the month which is impressive. The website traffic has also increased by 59% in April, however we did see a dip occurring towards the end of the month. We will be keeping an eye on this through May to ensure we can drive more traffic to the site through the Google Ads campaign. While the conversion tracking issue has continued through April, we will continue manually counting conversions until this issue has been resolved.

    Google Ads Analysis

  • May has produced another fantastic month of results for the Google Ads campaign. The campaign has generated 689 Clicks, a 20% CTR, 3.5k Impressions and 54 Total Conversions with a 7.83% Conversion rate.
  • The main highlight for the month included the high number of conversions continuing, as well as the cost per conversion remaining very low.
  • Our focus for the coming month will be on improving the conversion rate which is a little lower than where we would like to see it.
  • We will be restructuring the campaign to drive an increase in the conversion rate.
  • We are still facing an issue with conversions not appearing correctly in the marketing dashboard. We will be working to resolve this in the coming month also.