Select Page

Brookfield Produce and Pet Pavilion – April Monthly Report

May 7, 2020

Manager

The month of April has produced another outstanding month of Google Ads results! We have seen a massive 131 total conversions through the month which is impressive. The website traffic has also increased by 59% in April, however we did see a dip occurring towards the end of the month. We will be keeping an eye on this through May to ensure we can drive more traffic to the site through the Google Ads campaign. While the conversion tracking issue has continued through April, we will continue manually counting conversions until this issue has been resolved.

Google Ads Analysis

  • The month of April has been another fantastic month for the Google Ads campaign. We have seen an increase in the number of Clicks (33.1%), Impressions (33.4%), Conversion rate (4.3%) and most importantly total Conversions (39%).
  • We are still unfortunately seeing the conversion tracking issue persist and it seems that not all conversions are being pulled through to the marketing dashboard. However, through manually counting each conversion, we can see 131 total conversions achieved
  • Our plan for the month of May is to have a repeat performance from this months results. We will be making some minor adjustments to our ad copy and also working on the conversion tracking issue to ensure all conversions can be displayed in the marketing dashboard.

    • Brookfield Produce and Pet Pavilion – March Monthly Report

    Apr 7, 2020

    Manager

    The month of March has seen some massive wins for the Google Ads campaign. We have now been able to track the website activity since 12th March and can see that the overall traffic has only continued to increase towards the end of the month. This is a very pleasing result given the current situation in the world. The Google Ads campaign has seen a massive 56% increase in the total number of conversions. This is an absolutely fantastic result and something that we will be working to maintain in the coming weeks.

    Google Ads Analysis

  • The Google Ads campaign performed very well throughout the month of March. The campaign has seen a dramatic increase in the CTR (206.5%) and the number of Clicks (89.7%). We have also been able to generate a massive 59 Call Conversions
  • It seems we are still seeing the conversion tracking issue in the marketing dashboard, and this is something we are still working to resovle in the coming month.
  • Our plan for the month of April is to optimise the campaign to ensure we can maintain this level of peroformance during this challenging time.