Manager

The month of February has seen a positive month of Google Ads results. While it seems there was an error with our tracking codes towards the second half of the month, this means we have been unable to track the activity on the website during this time. This tracking issue has since been resolved. The Google Ads campaign produced some fantastic numbers with a very pleasing click-through-rate. Over the coming month we will be working to maintain this level of results or even exceed them through March.

Google Ads Analysis

• The campaign saw an increase in Clicks (18.3%), CTR (12.7%) and a lower cost/conversion (-18.5%), Avg CPC (-35.1%).
• We generated very consistent conversions throughout the entire month, however the clicks do seem to increase towards the end of the month.
• We also saw a lower cost per click which proves that the optimisations to the ads have been successful
• The plan for March is to resolve the conversion tracking as we are having some instances where some conversions are not being tracked in the marketing dashboard correctly. We will also continue in optimising the campaign to see improved performance in March

Manager

The month of January has seen a fantastic start to the year for the Google Ads campaign! We have seen a massive 37 conversions achieved over the last month, which is a very pleasing result. While we have seen a lower Click Through Rate and lower overall Clicks, we will be working in the coming month to structure the campaign to turn these numbers around. This will include adjusting lower performing ads and adjusting the bidding strategy.

Google Ads Analysis