Brookfield Produce and Pet Pavilion – November Monthly Report
Manager
November has produced a pleasing month overall. While we have seen a dip in the overall website traffic throughout the month, we have actually been able to achieve an increase in the number of conversions which is great! In the coming month we will be continuing to optimise our ads to ensure only the best performing ads are on display.
Google Ads Analysis
The Google Ads campaign has been very successful for November. We have seen an increase in the number of Impressions (18.8%), Conversions (7.1%) and the Conversions rate (12.3%) which is fantastic. We also managed to achieve a lower Cost per Conversion (9.7%) which is now sitting at $23.72. The changes we made to the campaign through November has been proven effective and with that being said we will continue using our existing keywords and ads and also change the non performing ones.
Brookfield Produce and Pet Pavilion – October Monthly Report
Manager
The month of October has shown some fantastic results! We have seen a 22% increase in the overall website traffic, with all of this traffic coming from cpc (cost per click – Google Ads) traffic. While there were some ups and downs throughout the month, we were able to achieve a massive 27 conversions which is very impressive. We will continue optimising the campaign as needed to ensure we can see similar results through the month of November.
Google Ads Analysis
October has been a positive month for the Google Ads campaign. We managed to get an increase in Clicks (36%), Conversions (22.7%) and a lower Cost per Conversion (17.5%). The optimisations performed over the last few months has consistantly shown succesful results. With the existing budget, we will continue running the campaign to maintain these results month on month. The plan for November is to structure the campaign to drive a higher conversion rate preferably to double digits by optimising the non-performing ads.