Brookfield Produce and Pet Pavilion – September Monthly Report
Manager
The month of September has been a fantastic month of improvements! We have been able to see a 26% increase in website traffic, with this increase coming from the Google Ads campaign. The campaign itself has achieved an increased number of conversions for the month of September. Over the coming month, we will continue with optimisation to ensure we can maintain this performance and even improve on it for the coming month.
AdWords Analysis
The Google Ads campaign has been successful for the month of September. We have seen an increase in the number of Clicks (21.7%), the Conversions (31.3%) and the Conversion rate (7.8%) which has been great to see. We were also able to lower the cost per conversion (24.7%) which was a great win. We can see that 85% of conversions came from mobile devices so bidding higher on mobile devices is a move we will be making to improve the results further. The plan for October is to structure the campaign to drive more conversions and changing non-performing ads for better campaign performance overall.
Brookfield Produce and Pet Pavilion – August Monthly Report
Manager
The month of August has been a slower month than usual, however the numbers are still looking steady. We have seen a drop in the overall website traffic, and we are seeing that 172 visitors out of 173 total visitors have come to the website from the Google Ads campaign. The results the campaign has produced this month has been positive, with a total of 15 conversions! Over the coming month we will be continuing to make optimisations to see an increase in the CTR which will lead to a higher number of conversions as well.
AdWords Analysis
August has been a slower yet positive month for the Google Ads campaign. We’ve seen an increase in the overall traffic, Clicks (1.5%) and Impressions (15.4%) which has been fantastic. However the CTR (16%), Conversions (15) and Conversion rate (5.4%) have shown to be a hair line lower compared to the previous month, however they are still very solid numbers. Our plan for September is to structure the campaign to see improved stats across the board by continious optimisation of the keywords and text ads.