Select Page

Brookfield Produce and Pet Pavilion – August 2021 Monthly Report

Sep 6, 2021

Manager

The results produced for the month of August show fantastic progress for the Google Ads campaign so far! To start, there has been an 8% increase in overall website traffic for the month. We were also able to drive up the number of conversions from 20 to 31 this August. This puts the conversion rate at a significant 91.1% difference from the previous month. Nevertheless, there has been a dip in both the number of clicks and the click through rate. We attribute these numbers to the local campaigns being paused. However we are optimistic about the campaigns for this coming September as we utilise different bid strategies on the 4legs Google Ads campaign to continue to see an increased amount of available impressions.

Google Ads Analysis

  • 31 Conversions
  • 593 Clicks
  • 0.9% CTR
  • 5.2% Conversion Rate
  • August has shown great month of results for the Google ads account. We have noted an increase in the number of conversions by 55% and the conversion rate by 91.1%. It is also impressive to see the cost per conversion dropped by 39.4%.
  • However, we have noted a drop in the overall traffic and CTR due to the few campaigns being paused but it didn’t affect the conversion.
  • We have now paused the local campaigns as well and the only campaign running now is the 4Legs and remarketing campaign. The 4legs campaign had a very slow start but we had a turnaround by utilising different bid strategies to the campaign, the search volume for the keywords are low but we are getting 60% of the total number of impressions available which is very nice to see.

    • Brookfield Produce and Pet Pavilion – July 2021 Monthly Report

    Aug 6, 2021

    Manager

    The results produced in June show good consistency throughout the month. However, the Google Ads campaign has been performing slower than expected. To start, there has been a minimal dip in overall website traffic. The majority of this decrease can be attributed to the drop in users coming in from the CPC channel, from 459 last month to just 391 this month. There has also been a decrease in the number of clicks, affecting our CTR by a significant 33.9%. For conversions, it is a win to see a consistency in the number of conversions per week. However, the total number of conversions, and consequently the conversion rate, have gone down as well. We aim to drive more traffic this coming month of August in order to boost the conversions. We are also seeing progress in the 4legs campaign preparation.

    Google Ads Analysis

  • 20 Conversions
  • 731 Clicks
  • 1.2% CTR
  • 2.7% Conversion Rate
  • July has been a pretty steady month of results for the Google Ads campaign. We have seen consistency in the conversions over each week which is very positive.
  • We have noted that the conversions are lower compared to last month, and the low volume of traffic contributed to this result.
  • With that being said, the plan for August is to restructure the campaign to drive more traffic to the website. This will be done by changing some of the expensive & non performing keywords to lower the average cost per click. We are also preparing to build the 4legs campaign.