Brookfield Produce and Pet Pavilion – June 2021 Monthly Report
Manager
The month of June has produced a strong and generally positive set of data for the Google Ads campaign. There has been a small 4% increase in overall website traffic and this can be seen in the slight growth of the CPC channel as well. The number of clicks has increased by 8% due to the lower cost per click in the campaign for the month. However, we have also noted a lower number of conversions and conversion rate this June, from 46 last month, to 34 recorded conversions this month. We will aim to address this dip and drive more conversions this coming month of July by structuring the campaign and optimising the ad groups.
Google Ads Analysis
Brookfield Produce and Pet Pavilion – May 2021 Monthly Report
Manager
We are pleased to see yet another successful month for the Google Ads campaign this April as we continue to track more growth throughout the past months. There has been another small decrease in overall website traffic, but we still continue to find more users being brought in by the CPC channel! This is an indication of the campaign’s strong performance despite website traffic dips. With different wins across the board, we are ecstatic about the increase in traffic, clicks, and conversions. The 72.3% increase in CTR as well as the jump from 33 to 46 conversions are testament to the success of the previous month’s campaign strategy. Moving forward, we aim to pursue this level of growth by striving to secure consistency in these conversions. We will be using different bidding strategies and methods for the coming month of June in order to achieve this.