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Brookfield Produce and Pet Pavilion – October 2021 Monthly Report

May 11, 2021

Manager

We are pleased to see that the month of October has been fruitful for the Facebook Ads campaign. The campaign is currently sitting at 37k reach, at $0.14 cost per engagement. The campaign post has been gathering a significant amount of engagement as well. This is especially positive for us as we extract the demographics of users who engaged with the post. We will be using these as a guide for optimising the campaign further. We will look to provide an update in the creatives of the campaign to ensure high relevance and engagement for the coming month of November.

Facebook Ads Analysis

  • 1.1k Post Engagement
  • 37k Reach
  • 74,487 Impressions
  • $0.14 cost per engagement
  • October has been great for the Facebook ad campaign. We saw great engagement towards the post. We also noticed from the demographics chart that women engaged more often with the post, and with ages above 25. This will help in our campaign optimisations a lot.
  • However, we noticed that the ad is now in a creative fatigue, which may lessen further engagements.
  • With that being said, we will be optimising the interest targeting and update the creatives when necessary to make sure that the post still triggers high relevance towards the audience.

    • Brookfield Produce and Pet Pavilion – April 2021 Monthly Report

    May 10, 2021

    Manager

    It has been a fantastic month for the Google Ads campaign this April as we note multiple wins across the board. Despite the slight dip in overall website traffic worth 6.5%, the CPC channel actually brought in more users this month with 399 clicks as opposed to last month’s 253 visits. This is a massive improvement, considering the drop in overall traffic. We are pleased to also report positive movements in most of the trackable data such as a 52.2% increase in the number of clicks, a solid jump to 11.81% CTR, and a whopping 53.9k impressions for Google Ads. Consequently, the number of conversions has also gone up with 33 conversions this month. This is all wrapped up with a 1.8% decrease in the average cost per click. Overall, it has been a fantastic month for the campaign and we aim to pursue this type of growth for the coming month of May by structuring the campaign to achieve more consistent conversions.

    Google Ads Analysis

  • 33 Conversions
  • 659 Clicks
  • 11.81% CTR
  • 5% Conversion Rate
  • April has been another successful month for the Google Ads campaign as we’ve seen an increase in the total number of tracked conversions, the overall traffic, along with a higher CTR and a lower cost per click.
  • We’ve also noted an increase in the number of clicks obtained from the Remarketing campaign, which should also influence an increase in foot traffic for the store.
  • However, we have also noted a drop in the conversion rate, due to the rapid increase in traffic across the active campaigns.
  • The plan for the month of May is to structure the campaign to achieve a higher and more consistent conversion rate which can also lead to lower cost per conversion. We will also be looking into bidding strategy changes to ensure we can see more consistency in achieved conversions, particularly during the first 2 weeks of the month.