March has been another successful month for the Google Ads campaign as we’ve seen an increase in conversions and the conversion rate along with a higher CTR and a lower cost per conversion.
We’ve also noted great performance from the bushranger campaign in terms of traffic, CTR and the average cost.
However, with that said, we have also noted a drop in the overall traffic across all campaigns.
The plan for April to see this traffic bounce back up, is to continue the changes and optimisations on the current keywords, in particular in the radius and geo campaigns to comply with the current changes with Google Ads. We’re also planning to make some adjustments to the non-performing ads to ensure only highest performing ads are a focus.
February has a steady result for the Google Ads campaign as we saw an increase in the click through rate which we can call a success.
However, we have noted a drop in the number of conversions and overall campaign traffic.
The plan for March is to rebuild the main Radius and Geomod campaign types to change our approach with our keywords and ad copy which can help us improve its performance for a higher number of conversions in the coming month.
