Brookfield Produce and Pet Pavilion – November 2020 Monthly Report
Manager
November has seen the Google Ads performance improve once again. There has however been a decline in user visits over the last month, down 15.1%, but there was a notable increase in users arriving from CPC (Google Ads) channels, which is promising. The overall trend for user traffic over the month was also high. Despite the dip in traffic, we’ve seen an impressive 73.8% increase in clicks and a 40.9% increase in conversions coming from the campaigns. In particular, there has been an increase in CTR (click through rate) for the ‘Big Dog Dog Food’ campaign, and our improved bidding strategy has increased conversions while keeping CPC (cost-per-conversion) fairly low. For December, we will be restructuring campaigns and optimising keywords to boost CTR (down 4.5%) and sustain the positive trend in clicks and conversions.
Google Ads Analysis
November has seen pleasing results for the Google Ads campaign overall.
However, we noticed the overall CTR did drop slightly which is something we will focus on in the coming month.
Brookfield Produce and Pet Pavilion – October 2020 Monthly Report
Manager
We are generally pleased with the results for the Google Ads campaign this October. There had been another increase in overall website traffic. However, the users brought in by the CPC channel have dropped in spite of the additional site visits. We see a lot of potential for our clicks, CTR, and CPC for the coming month due to some dips this October, however this is evened out by an increase in conversion rate. It has been particularly impressive to see this increase along with a decrease in cost per conversion. We will be exerting our efforts this November to structure the Big Dog Food and Pool Accessories campaigns to assert higher CTR. We will also be addressing the effect in the stability of conversions throughout the campaign.
Google Ads Analysis
October has seen a pleasing balance of results for the Google Ads campaign.
However, we have noted the number of clicks achieved this month are lower compared to September’s 390 clicks, which has also led to the slight drop in achieved conversions.