Manager

We are thrilled to see that we were able to maintain the positive progress we have had for our Google Ads campaign from the previous month. Since commencing the monthly specials campaigns we have also started tracking website activity from all channels (previously we were tracking only the Google Ads traffic channel). We can now see the majority of website users coming to the site from the organic (SEO) channel, with the Google Ads channel a close second, bringing in 210 website visits this month. The Google Ads campaign has seen some impressive results once again, as our clicks and impressions have increased significantly. The August’s Special campaign, while only live from 17 August – 31 August is bringing in some strong numbers as well, with an impressive 5.26 CTR. The average cost per click in the Specials campaign is $3.87. Our plan to move forward from this month’s success is three-fold. This includes reducing our CPC, resolving the conversion tracking issues, and concentrating on Brookfield’s current September Special campaign.

Google Ads Analysis

• August has produced another pleasing month for the Google Ads campaign. We have seen an increase in the number of conversions, clicks and impressions.
• Our average cost per click is also in a great position, averaging $1.27.
• The August’s Special campaign was a success through the month, generating 47 clicks, a 5.26% CTR and a $3.87 average CPC.
• We are still seeing a tracking issue with the number of conversions in the marketing dashboard, as we will be continuing to work on a fix for this in the coming months
• The plan for September is to structure the campaign to achieve a better cost per conversion. We will also keep a closer eye on Brookfield’s September special campaign as the data starts to roll in here as well.

Manager

The month of July has seen another set of outstanding results from the Google Ads campaign. While we have seen a dip in the overall website traffic and the number of conversions, this drop should be expected as the results will continue to vary month to month. As we continue to optimise the campaign, we are confident we can keep the total number of conversions above 30 each month which is a great benchmark for us to aim for. Through the coming month we will continue with the optimisations on the existing campaign to see an increase in the CTR and number of conversions. We will also be launching the new Bravecto campaign and working to get more traffic to the corresponding landing page, which in turn should create awareness and foot traffic in store.

Google Ads Analysis