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Brookwater Legal – April 2021 Monthly Report

by | May 10, 2021 | Brookwater Legal | 0 comments

Manager

The month of April has produced a variety of results with some steady data and areas of improvement. To start off, we have recorded another decrease in overall website traffic considering that the previous month, the campaign was able to turn around the downward trend in site visits with a significant increase. For April, there was a 35.8% decrease in traffic. The trend in these site visits shows an upward trajectory through the latter part of the month, possibly indicating a more successful set of results for May. Fortunately, the organic (SEO) channel continues to be the top-performing channel for the website traffic. In keyword rankings, we were able to note a slight improvement in the average SEO ranking. This can also be observed in the slight upward movements of certain targeted keywords in the SEO campaign. In general, the results are strong and steady and we do expect this to reflect in the website traffic in the coming month. Although this can be interpreted as a solid grasp on the rankings, it can also be an opportunity to assert the campaign further and see growth in larger degrees. To do so, we will be shifting to an off-page strategy for the coming month of May.

SEO Analysis

  • 28 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘lawyers ipswich’ ranking in 25th position (third page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 11th position (second page)
  • Keyword ‘family lawyers ipswich’ ranking in 7th position (first page)
  • Keyword ‘corporate lawyer Ipswich’ ranking in 17th position (second page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 8th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 4th position (first page)
  • Through April, our optimisations were focused on the keyword ‘lawyers Ipswich’ and seeing this one move up the ranks towards the first page of results. Through May, we will be revisiting this goal to see a further boost in this keyword ranking, this time through off page strategies.