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Brookwater Legal – April 2023 Monthly Report

by | May 5, 2023 | Brookwater Legal

Manager Analysis

In April, the SEO campaign showed promising results with 31 keywords ranking on the first page of Google’s search engine results. These keywords were evenly split between the top 3 and top 4-10 positions. The campaign saw significant success in the legal sector, with the keyword ‘small business lawyer Ipswich’ ranking 1st on the first page. ‘Family mediation Greater Springfield’ also ranked 2nd on the first page, with ‘conveyancing lawyers Ipswich’ ranking 3rd. Other family law-related keywords such as ‘family lawyer Ipswich’ and ‘family law Springfield’ also ranked well at 8th position. The SEO strategy for April focused on off-page optimisation, this allowed the site to enhance its reputation and presence on Google’s search results page. Moving forward into May, the SEO campaign’s on-page optimisation strategy will focus on ‘family lawyers Ipswich’, as it has high competition and significant monthly search volume. The goal is to maintain its ranking or improve it to rank closer to the first position on Google’s search results page.

SEO Analysis

  • 31 keywords ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 4th position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family mediation Greater Springfield’ ranking in 2nd position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 5th position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 8th position (first page)
  • Keyword ‘family law Springfield’ ranking in 8th position (first page)
  • In April, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s reputation and presence in Google.
  • Through May, the SEO on-page optimisation will focus on the keyword ‘family lawyers Ipswich’ as it has a high level of competition and significant monthly searches. The goal is to maintain its ranking, if not boost it closer to the #1 position in the Google search results.