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The results for the month of August have been slightly slower in comparison to last month’s results with some small SEO wins. Unfortunately, we were unable to continue our upward trend in overall website traffic from the last few months as we have had a 27.5% decrease in site visitors this August. However, it looks like this drop in website traffic is coming from a channel unrelated to the organic (SEO) channel. We see the website traffic coming from the organic channel is still performing strongly, being responsible for a large number of our users. Our SEO keyword rankings have been fluctuating in the beginning of the month but we’re happy to note a stabilising trend on rankings by the end of August. As such, we have had a slight increase in the number of keywords we have ranking in the top 3 positions, along with a decrease in the number of keywords ranking in the top 4 to 10 results. A big win for us for the month is seeing keyword “family lawyers Ipswich” rank in the top #1 spot on Google! We plan to see this level of success continue with our other targeted keywords by using an off-page strategy for the coming month of September.

SEO Analysis

  • 35 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘lawyers ipswich’ ranking in 17th position (second page)
  • Keyword ‘solicitors ipswich’ ranking in 23rd position (third page)
  • Keyword ‘family lawyers ipswich’ ranking in 1st position (first page)
  • Keyword ‘lawyers springfield’ ranking in 2nd position (first page)
  • Off-page strategy will be used in September to see the rankings for ‘Ipswich’ keywords secure positions on the first page of results