Manager
In August, we saw improvements in the website analytics where traffic increased by 12.8% and average session duration saw a slight increase of 0.7%. For SEO, 37 keywords were ranking in the top 3 spots and 27 keywords were ranking in the top 4-10 spots on the first page of Google Search. In terms of wins, keywords such as ‘mediation Ripley’ and ‘small business lawyer Ipswich’ are both ranking 1st on the first page of Google Search. In August, we improved the websites authority and relevance by completing off-page optimisation tactics. For September, we will complete on-page optimisation for the keyword ‘probate and wills lawyer Ipswich’ as it has a significant amount of monthly searches.
SEO Analysis
37 keywords ranking in top 3 (first page) results
27 keywords ranking in top 4-10 (first page) results
Keyword ‘mediation Ripley’ ranking in 1st position (first page)
Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
Keyword ‘family lawyer Ipswich’ ranking in 6th position (first page)
Keyword ‘family lawyers Ipswich’ ranking in 6th position (first page)
Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
Keyword ‘business lawyers Ipswich’ ranking in 6th position (first page)
Keyword ‘corporate lawyer Ipswich’ ranking in 9th position (first page), up slightly from 11th position (second page)
In August, the SEO campaign focused on off-page strategies to help boost page authority and relevance.
Through September, the on-page optimisation strategy will zero in on the keyword ‘probate and wills lawyer Ipswich’ to bring it closer to the #1 position in Google search results.
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