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Brookwater Legal – August 2023 Monthly Report

by | Sep 7, 2023 | Brookwater Legal

Manager Analysis

In August, the SEO campaign showcased promising results, with 30 keywords securing the top 3 positions on the first page of Google search results, and an additional 31 keywords ranking within the top 4-10 positions on the first page. Notable achievements included ‘probate and wills lawyer Ipswich,’ which clinched the 1st position on the first page. ‘Small business lawyer Ipswich’ and ‘conveyancing Greater Springfield’ ranked 2nd and 3rd, respectively, while ‘conveyancing lawyers Ipswich’ secured the 4th position. ‘Business lawyers Ipswich’ performed well, holding the 8th position on the first page.

The core focus of the August SEO campaign was off-page optimisation, achieved through the creation and distribution of press releases. This strategic approach aimed to bolster brand visibility, recognition, drive increased website traffic, and enhance domain authority. Notably, August saw the rollout of a core algorithm update by Google, potentially affecting search rankings and organic traffic. Consequently, rigorous monitoring of site metrics was maintained, with an agile approach ready to implement necessary adjustments to align with the implications of the update.

Heading into September, the SEO campaign will direct efforts towards on-page optimisation, with a particular focus on the keyword ‘wills Ipswich’. This keyword presents medium to high competition and substantial monthly search volume, making it a prime candidate for gaining a stronger competitive edge and pushing closer to the #1 position in Google search results.

SEO Analysis

  • 30 keywords ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘probate and wills lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 2nd position (first page)
  • Keyword ‘conveyancing Greater Springfield’ ranking in 3rd position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 8th position (first page)
  • In August, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘wills Ipswich’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.