Manager
The results produced for the month of February have been stable with just a few dips for the SEO campaign. Unfortunately, the downward trend in site visits has gone back this month as there was an 11.1% decrease in overall website traffic. From last month’s 284 organic users, there were only 271 users brought in by the organic (SEO) channel this February. On a more positive note, because of last month’s significant increase in organic traffic, this month’s decline in the number of organic users is only a minimal concern. For keyword rankings, the average SEO ranking has gone down as keywords from the top 3 positions have dropped down to the top 4 to 10 positions of Google search results. Nevertheless, most of the targeted keywords have held steady with most of them ranking in the same page of Google as last month. We are pleased to see another boost in keyword ‘corporate lawyer Ipswich’ as it went up from the 36th position to the 31st position this February. This March, our strategy is to produce and utilise new content in order to boost the rest of the targeted keywords.
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