Manager Analysis
February came to an end and we have seen an increase in users to the site. The average number of website users increased by 9.1% to 550 users. For SEO, the number of keywords ranking in the top 3 spots has increased by 4 to 33 keywords. There are also 30 keywords ranking in the top 4-10 spots on Google Search results. During February, the SEO campaign concentrated on enhancing the site’s Google presence and local search result rankings by leveraging a local citation strategy for off-page optimisation. In March, the focus will shift towards developing location-targeted SEO pages centred around Conveyancing and Family Lawyer topics. The objective is to augment the site’s authority, relevance, and credibility by adding more relevant content.
SEO Analysis
33 keywords ranking in top 3 (first page) results
30 keywords ranking in top 4-10 (first page) results
Keyword ‘mediation Ripley’ ranking in 1st position (first page)
Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
Keyword ‘family mediation Greater Springfield’ ranking in 2nd position (first page)
Keyword ‘family lawyer Ipswich’ ranking in 7th position (first page)
Keyword ‘family law Springfield’ ranking in 7th position (first page)
Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
Keyword ‘business lawyers Ipswich’ ranking in 5th position (first page)
In February, the SEO campaign focused on off-page optimisation using local citation strategy to improve the site’s Google presence and ranking in the local search results.
Through March, the SEO campaign will focus on creating location-targeted SEO pages about Conveyancing and Family Lawyer. The goal is to add more content to help improve the site’s authority, relevance, and trustworthiness.
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