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The month of June has produced a variety of results for the SEO campaign. Although there have been a few dips that we will address in the coming months, it has been a stable month all in all as we record some wins for the campaign as well. To start off, there has been a turnaround with a minimal dip in overall website traffic amounting to 3.3%. This is a generally small difference that can be attributed to the dip in organic traffic from 289 last month to 280 this month. Nevertheless, it has been positive to see that the organic (SEO) channel continues to bring in the majority of overall traffic, indicating a strong SEO presence on Google. The campaign’s keyword rankings have also taken a slight hit as we record a minimal drop in overall SEO ranking. This is due to the fact that two keywords have dropped down from the top 3 positions of Google. The targeted keywords have been performing consistently, with minimal movements both upward and downward in rankings. There has been some progress as well with the focus keyword for last month’s campaign ‘lawyers ipswich’. From the 28th position, it has moved up to the 23rd position this month. We aim to continue our efforts and expand on both on-page and off-page optimisation strategies for the coming month of July.

SEO Analysis

  • 26 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘lawyers ipswich’ ranking in 23rd position (third page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 11th position (second page)
  • Keyword ‘family lawyers ipswich’ ranking in 5th position (first page)
  • Keyword ‘corporate lawyer Ipswich’ ranking in 21st position (third page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 6th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 5th position (first page)
  • In June, our on-page optimisation focused on the keyword ‘lawyers Ipswich’ which now ranks in 23rd position (third page)
  • In July, we will expand our on-page and off-page optimisation strategies to further boost keyword rankings.