Select Page

Brookwater Legal – May 2023 Monthly Report

by | Jun 7, 2023 | Brookwater Legal

Manager Analysis

In May, the SEO efforts yielded positive outcomes, with 32 keywords securing top 3 positions on the first page of search results, and an additional 29 keywords ranking in the top 4-10 range. Notably, the keyword ‘small business lawyer Ipswich’ and ‘conveyancing Greater Springfield’ both claimed the 1st position on the first page, while ‘probate and wills lawyer Ipswich’ secured the 2nd position. The keywords ‘conveyancing lawyers Ipswich’ and ‘business lawyers Ipswich’ also performed well, ranking in the 4th and 8th positions, respectively. On-page optimisation in May centered around the keyword ‘family lawyers Ipswich’, with an expected improvement in its ranking in the coming weeks. However, due to recent service developments, family law and mediation will no longer be offered at this time. Looking ahead to June, the SEO campaign will shift focus to off-page optimisation strategies, utilising map embeds from Google Maps as high-quality outbound links. This approach has the potential to enhance the site’s authority, reliability, and overall search engine ranking.

SEO Analysis

  • 32 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘conveyancing Greater Springfield’ ranking in 1st position (first page)
  • Keyword ‘probate and wills lawyer Ipswich’ ranking in 2nd position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 4th position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 8th position (first page)
  • In May, on-page optimisation focused on the keyword ‘family lawyers Ipswich’. Its ranking can be expected to improve in the coming weeks. However, as a result of a recent development in the services provided, family law and mediation will no longer be offered for the time being.
  • Through June, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.