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Brookwater Legal – November 2022 Monthly Report

by | Dec 7, 2022 | Brookwater Legal | 0 comments

Manager

November was more challenging for the campaign for both website metrics and the SEO campaign. There was a small drop in the number of users visiting the website, although the overall trend of traffic saw several peaks. Organic search users – meaning those arriving through SEO channels – accounted for 63.7% of site visitors, which is a very favourable percentage. More promisingly, the website’s average SEO rank increased and now sits at 5.5 overall. For keywords, ‘family mediation Greater Springfield’ leads the way in the #1 position on Google search results, with 12 other keywords also holding the top spot. In November, we completed on-page optimisations on the ‘lawyers ipswich’ keyword, which currently ranks 18th. Its ranking should hopefully improve in the coming weeks. For December, we will switch to off-page optimisations to build quality links through guest posts.

SEO Analysis

  • 33 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mediation Ripley’ ranking in 1st position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘family mediation Greater Springfield’ ranking in 1st position (first page)
  • Keyword ‘family lawyer Ipswich’ ranking in 7th position (first page)
  • Keyword ‘family lawyers Ipswich’ ranking in 7th position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 8th position (first page)
  • In November, on-page optimisation focused on the keyword ‘lawyers ipswich’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Through December, the SEO campaign will focus on off-page optimisation with the goal of building more quality links via guest posting to improve the site’s Google presence.