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Brookwater Legal – November 2023 Monthly Report

by | Dec 7, 2023 | Brookwater Legal

Manager Analysis

November marked significant achievements in our SEO endeavours, with a remarkable total of 37 keywords securing prime positions in the top 3 results, and an additional 24 keywords solidifying their standing in the top 4-10 results on the first page. Standout performances include ‘property lawyers Springfield,’ ‘probate and wills lawyer Ipswich,’ ‘solicitors in Greater Springfield,’ and ‘small business lawyer Ipswich,’ all claiming coveted 1st positions.

A strategic content approach defined our November efforts, focusing on creating fresh and relevant content for key terms such as ‘commercial lawyers’ and ‘estate planning.’ This initiative aimed to fortify the site’s authority, relevance, and trustworthiness, contributing to enhanced visibility on Google and increased user engagement.

As we shift our focus to December, the SEO campaign will pivot towards off-page optimisation. The primary objective is to bolster link-building activities through the strategic creation and distribution of press releases, further amplifying the site’s Google presence. Additionally, the approved ‘commercial lawyers’ and ‘estate planning’ pages will be seamlessly integrated into the website, ensuring a harmonious blend of relevance and authority for sustained digital success.

SEO Analysis

  • 37 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘property lawyers Springfield’ ranking in 1st position (first page)
  • Keyword ‘probate and wills lawyer Ipswich’ ranking in 1st position (first page)
  • Keyword ‘solicitors in Greater Springfield’ ranking in 1st position (first page)
  • Keyword ‘small business lawyer Ipswich’ ranking in 1st position (first page), up slightly from 3rd position (first page) in the previous month.
  • Keyword ‘conveyancing Greater Springfield’ ranking in 2nd position (first page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 3rd position (first page)
  • Keyword ‘business lawyers Ipswich’ ranking in 9th position (first page)
  • In November, the SEO campaign focused on creating fresh content for keywords ‘commercial lawyers’ and ‘estate planning’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
  • Through December, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence. Additionally, the approved ‘commercial lawyers’ and ‘estate planning’ pages will be added to the website.